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Unlock your morning potential
Stay full until lunch, keep energy levels steady and no mid‑morning crashTrusted by the best

Our Story
The journey to reinvent breakfast
We’re Hywel and Hugh, friends united by a passion for health, nutrition and sport. Over the past 3 years, we’ve been on a mission to reinvent breakfast, creating a functional high protein range designed to fuel active and busy lifestyles.
Today, we’re proud to offer three powerful options: overnight oats, cereal, and granola. Each crafted to deliver the perfect balance of protein, energy and nutrition.
Our reviews speak for themselves